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Firstly we need to
distinguish between banner link exchanges and planned website
banner marketing campaigns. Banner link exchange schemes are
generally based on you placing facilities on your website for
rotating banners and in exchange your banner rotates with others
on other websites throughout the world. You get credits based
on clicks and the more clicks achieved on banners placed upon
your website, the more impressions your banner gets on other
websites ... the negative aspect? every click on any banner
within your website is a visitor leaving your website to go
elsewhere.
You spend a lot of
money marketing your website, why leave exit doors for visitors
to escape? You have little or no control of where your banner
is placed and the host site is certainly not representing your
business.
What of planned banner
placement? Create a website banner promotion, geared to providing
you with an advantage over your competitors and one that is
found by people actually searching for your kind of business,
then you have a recipe for success.
Your banner links
are in fact your corporate image, buttons containing your logo
and message and placed in portals that are optimised to be found
by search engines. So if you sell widgets, and a search for
widgets brings a portal or dirctory that contains your advertising
banner on the first page of Google - you are on to a winner.
Remember that someone
searched using keywords or phrases that relate to your business,
they were searching for someone like you - a genuine enquiry.
Webwide
Banners.com provide a service aimed specifically at the
UK market, websites based in Britain. It doesn't mean that British
websites are excluded from worldwide marketing - in fact, you
can have a website banner advertisement strategy or internet
marketing campaign set up by Peter Yexley that is geared to
local, national, international or worldwide.
A UK based internet
marketing expert promoting British based websites. You can call
the shots to and arrange for a 'no find no fee' deal. This means
that you don't pay a penny until your banner link is found on
the first page of any given major search engine like Google.
The system is perfect
for those that have been bitten by a poor performing banner
campaign. It does cost more than a pre-paid website marketing
campaign but if you don't want to part with any money until
you see results, then the WebWide
Banners deal is good for you.
There is no fixed
price and costs are determined by what you want out of your
internet advertising banner link strategy. If you are adamant
that you will only pay for single used keywords like 'widgets'
then expect to pay a higher reward. The job may not even be
accepted if it is 'Mission Impossible'.
Don't get caught
in the trap of thinking that genuine searchers use single keywords,
generally 'Corporate Vanity' searches will use single keywords
to see where their own website is ranked in search engines.
A genuine searcher
wants quick results without all the rubbish that comes down
too, they are much more specific in their searches.
Peter Yexley has
been quoted as an internet marketing genius, call him on 0870
1996 760 and discuss your website, your business and what you
want, it costs nothing for a chat and you could make a great
deal more - before you pay!
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