Needless to say achieving website high rankings in search engines hasn’t become any easier. Google’s recent updates are making life very difficult for many website owners.
Some are being penalised for blatantly manipulating their website in an attempt to fool Google, others have innocently acted upon bad advice.
Fortunately, it is still possible to achieve very high rankings in Google if you do the right things and this depends on your target keywords. Yes you will have to do different things to get better rankings.
1. Longtail keywords:
Targeting long keywords with little competition has high value with on-page SEO:
As an example; if you are looking to be listed high for the search term “Hertfordshire Search and Rescue printed T-Shirts” this is enough to SEO at least one of your web pages for that particular search term simply because the competition for that search term is not high, but don’t sniff at it because it really is perfectly targeted.
If you target more competitive keywords, you might want to look at generating more social media backlinks to get high rankings in the search results.
2. More competitive keywords: on-page SEO is still very important
On-page SEO is always has been the basis for high rankings on Google as well as other major search engines such as Bing.
SEO a web page for a search term and you tell the search engines that the targeted web page is relevant to that search term. It is likely that more than one web page has SEO for that search term in which case the web page that boasts the better quality inbound links will achieve the highest position within the SERPS.
For example, the website www.bbc.co.uk has a great many back links but it certainly will not rank for the keyword “Hertfordshire Search and Rescue printed T-Shirts”…obviously, simply because the website has no SEO for that keyphrase. However if it was optimised for “Hertfordshire Search and Rescue printed T-Shirts” and fine tuned with quality social media inbound links, it is likely that it will achieve high rankings.
3. First things first: SEO your web page content before you work on the social media backlinks
Cobbling up a few words of text or copying from a leaflet to your web page does not constitute on-page SEO. If you want to get high rankings for a keyword, SEO one of your web pages for that keyword in a professional manner, no keyword stuffing and over SEO otherwise you will achieve the reverse!. Once you have done the SEO it is time to work on the social networking links that point to your newly SEO web page, aim to outrank competitors websites that have also had SEO for the same keyword or search term:
4. The more pages you optimize the better
When you SEO your website, ensure you optimise different web pages of your website for different search terrms. Begin the task with longer keyword phrases because these won’t have too much competition, once you have done this proceed with your more competitive search terms.
The important this is to ensure Google knows that your website is absolutely relevant to the topic you intend to SEO.
5. Forget the Cyber Myth that it is important to have more links than your competitors
Social inbound links are very important but it’s not always necessary have more back links than your competitors. Quality is however paramount.
Social Media Vs Old Link Building
Webmasters have really blitzed the whole idea of link building and even link building companies have creamed it.
Think of a link to your website as a signpost pointing in your direction, then imagine nobody can see the signpost. When many link building companies embarked upon campaigns the quite literally posted a link on any website that would accept it.
In fairness to some SEO companies who care about their clients, they will post links in websites that are popular, relevant and attract traffic – these are not the type of links I refer to when link farmers get involved.
The billions and trillions of baron links pointing to aged spammy websites are now of great concern to Google as well as being damaging to your website, they are totally useless.
Social media links provide dynamic interaction and by virtue of the fact that social media is constantly changing in real time, it is crucial that you have a social media presence and activity. This means not just Facebook, Twitter and LinkedIn accounts that are dormant because you never or rarely post anything.
If you want people to see your links you need to place them where people frequent, they need to be in front of the right people (your target audience), this is propr marketing and not pot luck chance.
It is certainly the fastest route to multiply your online presence because you are placing your links in the right places.
If you are not using social media for SEO, it’s time to really start thinking about it because Google is watching you!
Google wants to measure your website’s heart beat in social media circles. It measure how often you share content on social media channels such as Facebook, Twitter, LinkedIn etc and how often people visit your website as a result of social media channels?
On top of this, it gathers information about how many fans/followers you have. Also if your website has social sharing elements available for visitors.
All, some or none of the above might not mean anything to you but these are ‘Social signals’ and this is the new “link building” metric.
If you are serious about SEO you should be concerned about social signals, I’d go as far as saying you should even worry.
Put aside all concerns about the number of links you may have, even more so if the links are considered ‘fake’ by Google, now is the time to be concerned about your social media presence because it really is important as far as SEO is concerned.
Does this surprise you?
So what is the point in working so hard to build links in social media websites?
Not too long ago Google welcomed the process in building links and sharing information but the reality is that by promoting links as a method to make your website more popular is just creating a spam filled internet with more and more and junk, every single one designed to attract more links that do nothing, don’t add anything good and just create even more spam.
Link building services may never bring you a genuine customer, it is simply a method of fabricating links in an attempt to boost a website’s search engine position. Yes, it might have worked until recently but now that it doesn’t work! You are simply throwing good money down the drain every time you pay a company for random link building.
Wait! there’s good news!
Social links really do have the fantastic potential to bring in genuine customers and real people to your website, draw them into your social followers and social circles.
By adding these new contacts into yours you could quite easily visitors into contacts and in turn into a customers. They too share your links and become a free promoter for your business.
Is Link building good for SEO?
Naturally built links are perfectly fine, the trouble is most are fake ass far as Google is concerned has been very clear with it’s advice and warnings to cease building fake links to websites.
The best way forward is to focus on providing real value to visitors and indeed creating a website that is of value within your marketplace. Links will then build themselves naturally.