Marketing
Strategies UK
Peter
Yexley focuses on marketing strategies in the
UK.
My website promotion
strategies work and work very well indeed, so
I guard them! I respect the rules and regulations
of each search engine and do not try to 'pull
the wool over their eyes' with the amateur tactics
practiced by many self proclaimed websites marketing
consultants...and the dabbler in the office that
spends too much time in website marketing chat
rooms frequented by other dabblers.
News is an excellent
internet marketing platform, do not confuse this
with 'blogs'. two totally different things.
I can create a tailor
made marketing strategy for your business or indeed
slot you into a ready made campaign, not all internet
marketing strategies work for all businesses,
so it is important that I learn about you and
your business. I encourage prospective clients
to call me or send me their contact details for
a chat - without a sales pitch!
I
have created an incredible and very powerful system
of delivering customers to you via your website.
It's not a 'pie in the sky' advertisement, nor
anything like you have seen - but it can generate
a lot of business for you.
I’m happy to talk to you if you so wish.
I've been marketing and promoting businesses for
a twenty odd years and have been involved in the
Internet since 1996. – I’ve been quoted
as a ‘marketing
genius’!
I'd
like to work with you to prove I can develop a
separate marketing arm for your business and once
in place can be left to organically grow and continue
to divert clients from your competitors to you.
It doesn’t effect your website or anything
you do with it.
It
gives you an unfair advantage over your competition
and generally brings to you those who are in the
market for your services. What's more the cost
is very low and you are not committed to any ongoing
fees. I personally created and developed it, it
is not overseas hype and it will catch on like
wildfire, imitated and diluted by others very
soon, so it is worth getting in right now.
I
want to create a limited portfolio of websites
that will prove the power and success of this
system. It gives you the opportunity to allow
me to market and promote your website at relatively
low costs – and I need to work hard for you
to get your site in an enviable position to prove
the system works – a real win-win deal!
This
is how it works
Forget
search engine submissions and so called 'Wizards'
that guarantee top-level rankings - they can't
work because the sellers make the same guarantee
to everyone and everyone can't be at the top!
I am and I can prove it. My view was that very
soon the present system would collapse, indeed
the big search engines are now asking for fees
from commercial businesses to secure early positions
but favouring some sites that don’t pay them.
Now
let's go back to the early days of the Internet
and look at why it was set up. It was intended
to be The Information Super Highway. Commerce
quickly saw the potential and cashed in. Top search
engines are striving to lead the Information Super
Highway and now suggest that if you as a business
want to get high rankings you must pay. Non-commercial
sites however don’t – and this is where
you and I could work together to raise the profile
of your website by diverting potential customers
from your competitors.
Let’s
look at the two elements in getting your site
in the top search engines. One element is by constantly
submitting your site to the search engines and
you may have already discovered that it isn’t
easy – especially when you are among several
million per day doing the same as you! The other
element is by being lucky enough for the ‘robots’
and ‘spiders’ to find you, it is easier
than submitting, but if you are not in the right
place, you won’t be found! It can be quicker
to reach high rankings by being found, than you
submitting your site – but how do you get
found? I have established routes that spiders
and robots take when seeking sites – so I
can get you found!
There
are other ways too. For instance, you may have
noticed that many non-commercial sites reach the
top of the search engines first. The two main
reasons for this are based on information and
more information.
As
I said earlier, the top search engines are in
the business of providing information – not
providing free marketing for webmasters! So even
some very poor sites can reach the top whilst
your own may be professionally designed but languishes
elsewhere. – Enter myself.
I
write what appears to be a third party report
relating to your industry – not a flag waving
exercise for your company. The report contains
strategically sited keywords and phrases.
There
are a great many stages next which greatly enhance
your chances of being found – after all anyone
can write a report – but getting it favoured
by search engines is a different matter and the
author needs to understand the search engines
criteria, ethos and indeed quirks.
Ethics
and compliance are the most important ingredients
– providing the search engines with what
they are looking for.
You
may have heard of ‘popularity links’
– some top search engines will give a higher
ranking to those sites that have a greater number
of popularity links. These are ‘inbound’
links, which means other sites that are so impressed
by your site that they create links from their
own site to yours. So in theory, the search engines
are saying “ if your site is popular, we’ll
help make it more popular – if it isn’t.,
sorry down the ranks you go!”
Whilst
you have been reading this I’m sure you may
have thought “ I can do that, why do I need
a marketing expert? “ well, it is a little
of ‘don’t try this at home’ syndrome
because I know my business, I only carry out internet
marketing and nothing else, it is cost effective
enough to allow you to get on with your business
whilst I assist in marketing and promoting yours.
If you have read this far, I’ve kept your
attention because I am a marketing expert and
I can do it for you.
I
only deal with one or two new clients per week.
The Internet is a powerful thing but right at
the beginning I need to have a chat with you.
Please feel free to email me on mail@ukhq.com
with your contact details, or call me on 01727
825999.
It
really is worth having a chat with me before someone
else in your industry does.
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