Online research the easy way
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We've all changed our
path to avoid the dreaded market research person or avoided eye
contact and purposely rushed past. Equally we have all clicked
a box or two in an online
customer satisfaction survey and sent it off without inconvenience.
A couple of years ago,
a TV news reporter stood on London Bridge with a handful of fivers
and the intentions of giving them away. He had no takers, plenty
of people avoiding the clipboard toting TV tout - so why is online
interaction rife and the life of many researchers a long cold
pursuit?
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The main reason is
that we are being confronted in the street and we don't like
it. Whilst in the comfort of our home or workplace, we are secure
on our own grounds. If we really want the genuine opinion of
our workforce, are we going to get it from a form left in the
staff canteen?. The toilet wall may provide a better clue as
to the opinions of some staff!
There may a lot of
bravado and entertainment value when you ask people in a crowd,
some will only tell you what they want their colleagues to hear,
others will listen to your question and whilst one person is
answering, the other will be creating their response. It may
be humourous, offensive or just silly but it will render the
object of the research less than useless.
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There is something
of anonymity when we fill complete an online customer
satisfaction survey, and we can tell it how it is. Whoever
commissioned the online poll wants to improve customer service
and genuinely seeks the opinion of valued customers. It is a Win-Win
situation, the customer can provide quality feedback online and
the provider can gain quality intelligence to improve service.
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What of other applications?,
Market Research Feedback, Customer Satisfaction Surveys, Customer Service
Evaluation, New Client Prospecting, Website Feedback, University Research,
Employee Surveys. There is no limit to what type of online opinion poll
or research survey, but how do you get yours online?
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You need
to take control of your own surveys and design, distribute and
begin to analyse your responses as quickly as possible, if you
need to strike whilst the iron is hot, then you want results in
minutes, not days. Imagine creating your survey from your PC to
the web with the aid of an online design manager. You can select,
design, layout and choose from a variety questions from a single
line question to multiple choice.
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You may want to create your
own unique questions, place them in categories and response priority
to ensure high return rates. How about combining traditional
paper based surveys simultaneously with electronic versions, it
is all possible now. So once you have your online survey form designed
and published to the web, we need to look at putting them to work.
You need to invite your tracked
or anonymous responses by sending a direct email link to your survey
recipients or seamlessly upload email addresses into the list management
tool and send automatically.
There is a function that
provides automated scheduling allowing existing surveys to be re-circulated
for up-to-date data comparison. Returned paper surveys can be coded
within the software ready for analysis.
Effective use of your data
is extremely important. The online
opinion poll software allows you to watch your results as they are
collected in real-time. View live graphs and charts and see individual
responses. The multiple filter function provides advanced drill down
into all data. Data Analysis is complimented with full printing capability
and the ability to export data in html format and into Microsoft Excel
for further analysis.
In effect, the online questionaire
system and easy 1, 2, 3.
There's no real limitations
– You can design and implement an unlimited number of questions
over multiple pages on your online opinion poll software. You are in
control and choose the design and customise the questions from a comprehensive
range of question and answer choices to suit your online survey.
To add even more credibility
to your online opinion poll you can brand your surveys with your own
logo and send out electronic details to respondents, completed email
surveys are automatically directed to software's website. Total
confidentiality of response can be assured and maintained with no reduction
in data accuracy. If you want to track responses from your online questionaire,
that is no problem at all. The individual identity of survey respondents
can be tracked if required.
Paper
surveys as well as online opinion polls?- The software is unique
in that traditional paper based surveys can designed, mailed and the
returned data incorporated within the system. So if you organisation
is not ALL electronic this is perfect for you.
Often you'll need instant
feedback - As soon as any electronic responses are made this powerful
feature allows a graphical pre-analysis snapshot of how the responses
are building up.
Individual responses can be
tracked, surveys can be graphed and the results viewed on screen or
printed. The exceptionally powerful Filter tool allows completed surveys
to be analysed in depth and the data to be interrogated by command.
In depth analysis can be undertaken as charts and graphs can be exported
into HTML format. Raw data can also be exported into Excel format. This
takes advantage of Microsoft Excels advanced analysis capability including
the creation of pivot tables. All surveys can be stored online for deferred
analysis or regular survey comparisons. Campaign manager provides forward
scheduling of regular surveys. Returned data is then displayed in comparable
graphs providing an instant picture of the effectivness of your interventions
between surveys.
Online opinion polls and
customer satisfaction surveys have just got simple and cost effective.
If you think that all the above comes as standard, take a look at these
optional enhanced features and services;
Multiple user environment:
The online opinion poll software is unique in its provision of a multiple
user environment, it provides individual login ID and passwords to individuals
within organisations. Controlled by a company administrator this function
provides overall organizational control of all surveys whilst, if required,
maximising privacy at an individual user level. Hosted
options include Meridian
Softwares’ own secure server or on clients.
It can be integrated into a variety of platforms including Client websites
intra and extranets.
Customisation: Meridian Software offer a full range of customisation
services of the OOPS product and are happy to discuss individual client
requirements.
www.oppsurveys.com
oopsurveys.com
Clint Mill,
Corn Market, Penrith
Cumbria CA11 7HW
UK
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News Release By
Peter Yexley
UKHQ
Hertfordshire Internet
The Granary
Redwell Wood Farm
Ridge
Hertfordshire
EN6 3NA
01707 646457
Email. peter@ukhq.com
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