What is SEO?

Hertfordshire SEO ExpertsThe big question many business owners and even website designers ask me is:

How Do I get My Website To Appear High in Search Results?

Search Engine Optimisation or SEO is the term used for ensuring a website is found in search engines for certain words and indeed phrases that are relevant the business.

Where many websites go wrong is that they have no real quality control, although they look good, they might read OK but they don’t meet Google or Bing’s criterior  for websites.

By it’s very nature the internet abounds with free SEO information, sadly much is extremely bad advice or  misunderstood and whilst the DIY SEO webmasters believe they are optimizing their websites to a professional standard, they make many fundamental mistakes which really could cost them dearly.

On the other side of the coin we have the secret society of SEO experts. Ask them about SEO and they’ll will do everything possible to blind you with science, they fully intend not only to confuse you but they’ll have you thinking it’s a black art.